Most drugstore products are formulated for the average person with insect bites, stings or poison ivy type skin rash. They have been designed to treat a one-off problem for someone who does not have overly sensitive skin.

Compare the ingredient in our base versus many well known brands

We believe that eczema, dermatitis and sensitive skin sufferers are different. Eczema sufferers have very sensitive itchy skin and need to avoid even mild irritants whenever possible.

Putting a "Gold Standard" active ingredient into anything less than a "Gold standard" base simply doesn't make sense - it's just not logical.